Google Tags - Conversion Linker Set Up

Conversion linker is a tag that improves the accuracy of conversions. One conversion linker is shared throughout all the conversions. You can either create one directly or as part of setting a conversion up. Since setting it up as part of setting a conversion comes with all the configuration, we will go with the latter first.

 

Setting Up as Part of A Conversion

Go to your GTM container and click ‘Tags’ under Workspace then click ‘New’ on the right side

Click ‘Tag Configuration’ box (any where in the box except for ‘Learn More’

Choose ‘Google Ads Conversion Tracking’

When you don't have an existing conversion linker, you will see a warning message. Click 'create'

Then click 'save' and it is done (like I told you it comes in with the configurations)

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Setting Up Separately

Go to your GTM container and click ‘Tags’ under Workspace then click ‘New’ on the right side

Click ‘Tag Configuration’ box (any where in the box except for ‘Learn More’

Choose ‘Conversion linker’

Select 'triggering' box

Choose 'All Pages'

Click 'save'

In this writing, we have seen how to implement conversion linker