본문 바로가기

반응형

Marketing and SEO/Google Analytics

(9)
Google Ads Enhanced Conversion Enhanced conversion can reduce the lost conversions by sending supplementary information such as the user’s email in addition to what is called glid ID in normal conversion tracking. List of Contents
GA4 - Account, Property set up GA4 is a new version of Google Analytics. It is a great tool to track website traffic and capture events to better optimize your website for you users. Today, we are going to see how to set up a GA4 account and property. Unlike UA, its predecessor, there are three layers in GA4 when it comes to an account: Account (business) -> Property (website) - Data Stream (website) Account The account repre..
Google Analytics - GA4 Custom Event Not Showing? Have you ever experienced that the custom events you created are not showing in the event list nor the report even thought is seems that the event is firing fine as you can see them in the real time report? This happends because of a data threshold that hides data from the view when they do not surpass a minimum amount of data. In this writing, we will see why this happens and how we can get aro..
Google Analytics Conversion, Goal Set Up In Google Analytics, conversions represent actions of the users that are meaningful to you such as buying a product. This feature allows you to manage those meaningful actions apart from normal actions hence can be used as measurement of you business success. Having said that, let's see how we can set conversions in both GA3 and GA4. List of Contents HTML 삽입 미리보기할 수 없는 소스 HTML 삽입 미리보기할 수 없는 소스 I..
GA4 - Session The session is a storage that can hold information about the actives of users who visited your site. Google Analytics session starts when a user visits your site or opens an app on the fore ground (you can change the option to track background opening as well) Sessions are created when there is no session and persists for 30minutes after the last interaction. How Dose It Work? A session starts w..
GA4 - Report (Acquisition) The acquisition report has three parts: overview, user acquisition, and traffic acquisition. This report provides information about how users find your site. How The Data is Collected Data is collected by the unit of a user. Each user can have multiple sessions and Each session can have multiple events. Users are diffentiated by reporting ID. A major differenct between the user acquisition and t..
GA4 - Report(Users) 1. Demographic Report The demographic report, by default, only shows regional information. To show additional information such as the age and gender, you have to turn on Google Signal Overview Details Provides a more detailed information by dimentions You can choose one of the dimensions below (or add customized dimensions) Default metrics are as follows: ▶ User (Auto) The total number of active..
Google Signal Google signal is a session based user data. The data is collected when a user who turned on 'personalized ads' in My Ad Center logs on any Google product. ※ How to set personalized ads? Go go My Ads Center https://myadcenter.google.com/ Google 광고 관심설정 쿠키가 비활성화됨 브라우저의 쿠키가 비활성화되어 있는 것 같습니다. 브라우저의 쿠키를 활성화해야만 광고 관심설정 기능을 사용할 수 있습니다. 쿠키 활성화 방법 www.google.com Turn on the 'personalized ads' on top righ..

728x90