With Google Ads remarketing, it is possible to target a customer who visited the site or target a specific cagetory of customers when the customers search on Google or associated browsers.
How to Create a Re Marketing Campaign
Click ‘New campaign’
Choose a goal
Check conversions (optional) - to remove, select the three dots on the right
Select a campaign type
Then create a campaign as you normally do until you reach ‘campaign setting’. in campaign setting add ‘Audience segment’.
References
About your data segments - Google Ads Help
To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads: New audience reporting Detailed reporting about audience demographics, segment
support.google.com
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