The session is a storage that can hold information about the actives of users who visited your site. Google Analytics session starts when a user visits your site or opens an app on the fore ground (you can change the option to track background opening as well)
Sessions are created when there is no session and persists for 30minutes after the last interaction.
How Dose It Work?
A session starts when session_start event is fired. When a session starts, session Id and session number are created and this information is tracked automatically to Google Analytics by the 'gtag.js'
▶ Session Id
Unique identificaion of each session
▶ Session Number
The number of sessions for a user.
Comparison to UA Session
The number of session in GA4 can be smaller than that of UA as UA creates a new session when a campaign source changes while GA4 does not.
How to Change Session Time
In the Google Analytics account, go to 'admin' -> 'data stream' under the attribute -> click the stream
Click 'configure tag settings'
Click 'show all'
Then select 'adjust session timeout'
Adjust the time and click 'save' (You can also adjust the engaged session time here).
References
https://support.google.com/analytics/answer/9191807#zippy=%2Cadjust-session-timeout
[GA4] 애널리틱스 세션에 대한 정보 - 애널리틱스 고객센터
도움이 되었나요? 어떻게 하면 개선할 수 있을까요? 예아니요
support.google.com
https://developers.google.com/analytics/blog/2022/hll
Google 애널리틱스의 고유 개수 근사치 | Google 애널리틱스 BigQuery Export | Google Developers
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