To get data from your Google products such as Google Ads and Google Analytics, we need something to link the site and your Google product. Google tags fills the gap and allows us not only to get data but alose to send events and conversions.
The way to insert the tags differ from one site to another and in this writing, we will see how we can set up the Google tags in Cafe24 (one of the most popular CMS in Korea)
Implementation
There are two ways to go about this: 'theme edit' or 'external stript insertion'. Let's see the latter first
How to Insert an Exteranl Script?
Login as an admin and go to the 'Shopping mall settings'
Select 'Basic setting' -> 'SEO'
Click 'advanced settings' at the bottom
Select 'Enter the code directly' at the bottom again. Then paste the code both to the 'PC shopping mall' and 'Mobil shopping mall' in the Head area.
Theme Editor
We can also use design dash board to the same job. Click 'design'. Again we have to insert the tags both in the PC and mobile pages
In the design dashboard menu, click 'edit design'
And open 'main layout'
then insert the tags in the <head> tag of the HTML file.
Google Tags List
Google Tags - How to add GTM Tag to A Site
For Google Tag Manager(GTM) to be able to get data from a site, we need to insert GTM tag to the site. Let's see how it is done. Implementation Open your GTM account and click the container Id that starts with 'GTM-' on the top right A modal will pop up. C
jin-co.tistory.com
How to validate the tags?
[Google Tags] - How to Check Implemented Tags
To get the data from a site to Google products. We need to a way to connect them somehow. Google global tag or GTM tag serves the purpose. But how can we make sure that it is actually implemented or other tags like conversions work fine? Let's see how Ther
jin-co.tistory.com
So far, we have seen how to implement Google tags in Cafe24.
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