Available Features When Google Ads and Google Analytics are Linked

When you link Google Ads wih Google Analytics, data between the two account flow from one to the other. Let's see some of the features that we can use when the two are linked.

Ads Campaign Report in Google Analytics

We can see the Google Ads campaign data under the 'Acquisition Overview' in the Google Analytics

Campain Dimention in User acquisition report

We can use the Google Ads campaign as a dimension under the 'User acquisition' in the Google Analytics

Google Analytics Conversion to Google Ads.

We can import Google Analytics Conversion to Google Ads.

Audience

We can use the audience from Google Analytice in the Ads campaign.

We can also create an audience Google Analytic audience from whith in the Google Ads. To use this feature the access rale for the linked Ads account must be marketer or more.
 
▶ How to change the access rales
In the Google Analytics account, go to 'Admin' -> Google Ads Link -> User access

Advertising

We can check Google Ads campaign  including attribute report in the advertising workspace

In this writing, we have seen the features that becames available when Google Ads and Google Analytics are linked.

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References

https://support.google.com/analytics/answer/9379420#zippy=%2Cin-this-article

[GA4] Google Ads와 애널리틱스 연결 - 애널리틱스 고객센터