Audience, Segment

You can add a certain type of audiences to target them in a remarketing campaign. Audiences can be created in Google Analytics or in Google Ads. Let’s see how.

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GA4

Click ‘Admin’ under the bottom left corner then select ‘Audiences’ under Property

‘All Users’ and ‘Purchaser’ are provided by default. Click ‘New audience’

Here, you can either create from scratch or use a template.

1. Start from Scratch

Create a segment using the conditions such as event and page path

2. Suggested Audience

As the name suggests, it comes with a predefined setup. You can also customize the audience

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Ads

After data source is create, we can add segment in Google Ads.

 

Click ‘Tools and settings’ on the top menu -> choose ‘Audience manager’ under Shared Library

You will see segments list in the opened page. If you have linked with other products you will see the segment imported from the product too. Click ‘+’ on the left

Choose segment source

Enter ‘name’

Fill in ‘Segment members’ and ‘Actions’

Click ‘Create segment’

Then you will see the created segment in the list

Segment Report

For the segement report to be populated in the report, it needs to exceed a certain amount of data. The threshord varies depending on campaigns as follows:

Campaign	Threshord
Display	Minimum 100 and more within last 30 days
Search	Minimum 1000 and more within last 30 days
YouTube	Minimum 1000 and more within last 30 days
Discovery	Minimum 1000 and more within last 30 days

 

We have seen segment in this writing

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References

https://support.google.com/google-ads/answer/2472738

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