Let’s see how to implement Google Ads remarketing
Select ‘Tools and setting’ in the top menu -> ‘Audience manager’ under Shared library
On the left menu choose ‘data source’
Creating or editing the tag
Click three dots on the top right -> ‘Edit source’
Choose the first option and click ‘Sava and continue’
Tag setup
Click ‘Details’
In the opened page, choose ‘Tag setup’ at the bottom. Two wasy to implement, ‘Install the tag yourself’ or ‘Use Tag Manger’
Install the tag yourself
Select ‘Install the tag yourself’ then copy the code in the box. insert the code in the <head> {insert here} </head> tag of the main html
Using Tag Manger
Choose ‘Use Tag Manger’ then copy the conversion ID (numbers)
Open GTM and choose ‘Tags’ -> ‘New’
Click the first box (Tag Configuration)
Select Google Ads Remarketing
Enter the conversion ID
Select ‘Trigger’ box
Select ‘All pages’ and ‘Save’
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