GA4 - Account, Property set up

 

GA4 is a new version of Google Analytics. It is a great tool to track website traffic and capture events to better optimize your website for you users. Today, we are going to see how to set up a GA4 account and property.

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Unlike UA, its predecessor, there are three layers in GA4 when it comes to an account:

Account (business) -> Property (website) - Data Stream (website)

 

Account

The account represents a business. Under an Account you can have up to 100 properties (websites). Click ‘Admin’ in the bottom left corner. Then under the account (left side) click ‘+create account’

 

Enter an account name (again this is business level so choose the name that best describes your business)

 

Then you will see a data sharing option which controls how the data in the Analytics will be shared with other Google products and services. Check or uncheck as you like

 

Click ‘Next’

For the property, enter ‘Property name’ -> select ‘Reporting time zone’ and ‘Currency’ depending on where your business is situated in (Each property can have one data stream)

 

Business information is optional but you cannot edit this later (you will see this only once when creating)

Click ‘Create’ when you are done

 

Check the box and click ‘I Accept’

 

There are three platforms

• Web
• Android
• IOS

1. Web

Type in the domain name of your website and enter ‘Stream name’. Then you are finished.

 

If you want to create additional properties (data streams) under the same account (business). Click the ‘+create property’ and follow the property set up above.

 

How to Edit or Delete an Account

Click ‘Account Settings’

Here you can edit or delete. to delete click ‘Move to Trash Can’

 

How to Edit or Delete a Property

Click ‘Property Settings’ under ‘Property’

Here you can edit, move, or delete a property. To delete click ‘Move to Trash Can’

To move a property to a different account. Click ‘Move property’ menu from the previous picture. You can edit permissions if you want to before moving a property to another account. Select as you need to then check the ‘confirm’ and click ‘Start move’

We explored how to create an account and properties in this writing. I hope this can be a guide when you create your next GA4 account.

 

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References

Set up Analytics...

https://support.google.com/analytics/answer/9304153?hl=en&utm_id=ad#stream&zippy=%2Cios-app-or-android-app

[GA4] Set up Analytics for a website and/or app - Analytics Help

 

Data sharing settings

https://support.google.com/analytics/answer/1011397#zippy=%2Cin-this-article

데이터 공유 설정 - 애널리틱스 고객센터

https://support.google.com/analytics/answer/1011397#zippy=%2Cin-this-article

데이터 공유 설정 - 애널리틱스 고객센터