The acquisition report has three parts: overview, user acquisition, and traffic acquisition. This report provides information about how users find your site.
How The Data is Collected
Data is collected by the unit of a user. Each user can have multiple sessions and Each session can have multiple events. Users are diffentiated by reporting ID. A major differenct between the user acquisition and the traffic acquisition is that user acquisition only show new users while the other shows all the users by sessions
Overview
This report provides the overview of acquisition report. Each card has a drop down on its top right corner and this show if the data is sampled or not. When the amount of data exceeds 500,000, sampling is automatically applied.
User Acquision
This shows what source or medium new users use to find your site by sessions. You can also use campaign as a dimension if Ads and GA4 are linked (including search ads 360 or display and video 360).
Dimensions
You can choose one of the dimensions below (or add customized dimensions)
※ Channel is a group of sources that users use to find your site. Channles are the smallest unit to define sources and each source is categorized in a channel. This is automatically applied when auto-tagging is on. If you want to specify the source to masure the perpormance of each advertisement platform, you have to turn off the auto-tagging and manually configure the URL
▶ First user default channel group
New users in a session by channel groups (default channel list)
▶ First user medium
New users in a session by meduims
▶ First user source
New users in a session by sources (e.g., google, gmail,...).
▶ First user source / medium
New users in a session by sources and mediums
▶ First user source platform
New users in a session by advertisement platforms (e.g., google, gmail,...).
▶ First user campaign
New users in a session by campaigns
▶ First user Google Ads ad network type
New users in a session by Google Ads network types
▶ First user Google Ads ad group name
New users in a session by Google Ads group names
Metrics
Default metrics are as follows:
▶ New User (Auto)
The number of users who interacted with your site or launched your app for the first time (event triggered: first_open)
▶ Engaged Sessions (Auto)
The number of sessions that lasted:
- longer than 10 seconds
- or had a conversion event
- or had 2 or more screen or page views
▶ Engagement Rate (Auto)
The percentage of engaged sessions (Engaged sessions divided by Sessions)
▶ Engaged Sessions Per User (Auto)
Number of engaged sessions per user (Engaged sessions / Users)
▶ Average Engagement Time (Auto)
The average length of time that the app was in the foreground, or the web site had focus in the browser
▶ Event Count (Auto)
The number of times your users triggered an event
▶ Conversions (Events marked as a conversion)
Sum of revenue from purchases, subscriptions, and advertising
▶ Total Revenue (Populated when 'purchase' event comes in)
Sum of revenue from purchases, subscriptions, and advertising
Traffic Acquision
This shows what source or medium new and returning users use to find your site by sessions. You can also use campaign as a dimension if Ads and GA4 are linked (including search ads 360 or display and video 360).
Dimensions
You can choose one of the dimensions below (or add customized dimensions)
※ Channel is a group of sources that users use to find your site. Channles are the smallest unit to define sources and each source is categorized in a channel. This is automatically applied when auto-tagging is on. If you want to specify the source to masure the perpormance of each advertisement platform, you have to turn off the auto-tagging and manually configure the URL
▶ First user default channel group
New users in a session by channel groups (default channel list)
▶ First user medium
New users in a session by meduims
▶ First user source
New users in a session by sources (e.g., google, gmail,...).
▶ First user source / medium
New users in a session by sources and mediums
▶ First user source platform
New users in a session by advertisement platforms (e.g., google, gmail,...).
▶ First user campaign
New users in a session by campaigns
Metrics
Default metrics are as follows:
▶ User (Auto)
The total number of active users
▶ New User (Auto)
The number of users who interacted with your site or launched your app for the first time (event triggered: first_open)
▶ Engaged Sessions (Auto)
The number of sessions that lasted:
- longer than 10 seconds
- or had a conversion event
- or had 2 or more screen or page views
▶ Engagement Rate (Auto)
The percentage of engaged sessions (Engaged sessions divided by Sessions)
▶ Engaged Sessions Per User (Auto)
Number of engaged sessions per user (Engaged sessions / Users)
▶ Average Engagement Time (Auto)
The average length of time that the app was in the foreground, or the web site had focus in the browser
▶ Event Count (Auto)
The number of times your users triggered an event
▶ Conversions (Events marked as a conversion)
Sum of revenue from purchases, subscriptions, and advertising
▶ Total Revenue (Populated when 'purchase' event comes in)
Sum of revenue from purchases, subscriptions, and advertising
이상으로 보고서 수명주기에 대해서 알아보았습니다.
References
[GA4] 트래픽 획득 보고서 - 애널리틱스 고객센터
도움이 되었나요? 어떻게 하면 개선할 수 있을까요? 예아니요
support.google.com
https://support.google.com/analytics/answer/10071301
[GA4] 데이터 가져오기에 관해 - 애널리틱스 고객센터
도움이 되었나요? 어떻게 하면 개선할 수 있을까요? 예아니요
support.google.com
https://support.google.com/analytics/answer/12922540?hl=en&ref_topic=9303476
[GA4] User acquisition report - Analytics Help
Understand how new users find your website or app The User acquisition report helps you understand how new users find your website or app for the first time. The report helps you answer questions like: Where are new users coming from? Which campaigns drive
support.google.com
https://support.google.com/analytics/answer/9756891?
[GA4] 기본 채널 그룹 - 애널리틱스 고객센터
도움이 되었나요? 어떻게 하면 개선할 수 있을까요? 예아니요
support.google.com
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