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Marketing and SEO/Google Analytics

Google Analytics Conversion, Goal Set Up

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In Google Analytics, conversions represent actions of the users that are meaningful to you such as buying a product. This feature allows you to manage those meaningful actions apart from normal actions hence can be used as measurement of you business success. Having said that, let's see how we can set conversions in both GA3 and GA4.


List of Contents


UA

In Universal Analytics (GA3), there is conversions are called goals. In one property, you can create up to 20 goals. To set the goals, go to 'admin' -> select 'goals' under the view column

 

Click '+new goal'

First, we need to set goal. Select either 'template' or 'custome'. They are basically the same but the template option populates some fields automatically (such as the title). After selecting one click 'continue'

In the second step, Enter the name of the goal. For the 'Goal slot ID', it will be filled out automatically so just skip unless you want to change. Then choose one of the types. Types are as follows:

- Destination

- Duration

- Pages / Screens per session

- Event

1. Destination

Destination uses URL address to set the goal when a user landed on the page

For the conditions, we have three of them. 'equals to' makes the goal fire only when the URL addresses are exactly matched. 'begins with' makes the goal fire when page URL starts with the condision URL. Lastly, 'regular expression' uses regex to check the page URL meet the expression used. For example, if you use 'order' the goals will fire whenever the page URL includes 'order'

Additionally, we can set values and funnels. Funnels are used to mark the journey until a user reaches to a goal. 

Click 'save' to create. (you can also check the goal forecast using 'verify this goal')

2. Duration

This option uses a timer to set off goals. Specify the duration and click 'save'

3. Pages / Screens per session

This option uses the number of pages a user has visited to set off goals. Specify the number and click 'save'

4. Event

This option uses the events you send to the Analytics to set off goals. Match the parameter to the event you are sending and click 'save' (the conditions work the same way as the destination)

Goal Report

To check the goals data, go to 'conversions' -> 'goals' -> 'overview'

How to export conversions to Google Ads

 

Google Ads Conversion Setup

In Google Ads, conversion is the actions that are valuable to your business among the other actions (events), be it a clicking a purchase button or staying at your website for a certain amount of time. When you create a conversion in Google Ads it is possi

jin-co.tistory.com

 

GA4

GA4 provides easier way to set conversions. Unlike UA, GA4 sets converions entirly based on events and requires no configurations.

 

Go to 'admin' -> 'event' under the property

You will see the list of events that has fired. Mark the event you want as a converion by toggling the event with the toggle switch on the right of each event.


※ There is chance you might not the custom events not showing on the list, in that case, reference to this post


Conversions Report

To check the goals data, go to 'engagement' -> 'conversions'

In this writing, we have seen what the conversions are and how to set them in Google Analytics.


References

 

[UA→GA4] Goals migration tool - Analytics Help

Automatically migrate your Universal Analytics goals to Google Analytics 4 conversion events The goals migration tool allows you to quickly recreate eligible goals from your connected Universal Analytics property as conversion events in your Google Analyti

support.google.com

 
 

[UA→GA4] Engagement goals - Analytics Help

In Universal Analytics you can configure goals based on Average Session Duration and Pages/Screens per session. These are often referred to as engagement goals since they signal an overall threshold of engagement rather than the completion of a specific ac

support.google.com

 

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