To get data from your Google products such as Google Ads and Google Analytics, we need something to link the site and your Google product. Google tags fills the gap and allows us not only to get data but alose to send events and conversions.
The way to insert the tags differ from one site to another and in this writing, we will see how we can set up the Google tags in Shopify
Implementation
Login as an admin and select 'Theme' under 'Online Store' on the side menu
Click '...' on the right in the theme box
Select 'Edit code'
Open 'theme.liquid' under the 'layout' folder
Insert the tag inside <html> tag
Google Tags List
Google Tags - How to add GTM Tag to A Site
For Google Tag Manager(GTM) to be able to get data from a site, we need to insert GTM tag to the site. Let's see how it is done. Implementation Open your GTM account and click the container Id that starts with 'GTM-' on the top right A modal will pop up. C
jin-co.tistory.com
How to validate the tags?
[Google Tags] - How to Check Implemented Tags
To get the data from a site to Google products. We need to a way to connect them somehow. Google global tag or GTM tag serves the purpose. But how can we make sure that it is actually implemented or other tags like conversions work fine? Let's see how Ther
jin-co.tistory.com
So far, we have seen how to implement Google tags in Shopify.
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