GTM (Triggering) - Scroll

Adding a New Trigger

In the container, go to 'workspace' -> 'tags' -> 'new'

Click the 'tag configuration' box

Select 'Google Ads conversion tracking'

Enter the ‘Conversion ID’ and ‘Conversion label’ (To check conversion ID and label, click here, If you are missing a conversion linker, follow this instruction)

Then click ‘Triggering’ box at the bottom (you can also set this in the previous page)

Click '+' button

Choose 'scroll depth'

Check the direction: if it is up and down, check verical scroll depth -> Set percentages or pixels

 

For the condition, choose desired option but I will use a certain page URL for the demonstration here.

Choose 'some page view' and click the first box then choose 'page URL'.

Go to the site and copy the URL that is specific to a page from the site

Back in the GTM, leave the second box as 'contains' (A reason for that is to prevent this trigger not firing when advertisement identifier is appended to the URL when a user lands on the website through advertisement). Paste the URL  in the third box and click 'save'

Reusing Tags and Triggers

Google Tag Manager - Reusing Tags and Triggers

Publishing

We have to submit the changes for them to take an effect on global environment. Click 'Submit' on the top right (Whenever you see numbers other '0' it means that there are some work not published yet).

Click 'Publish' (Adding a message is optional).

Click 'Skip' or 'Continue' (If you wrote a message in the previous step you won't see this pop up.

When it is done, the summary will appear.

Testing

[Google Tags] - How to Check Implemented Tags

So far, we have seen how to implement GTM tags with a scroll trigger.