Analytics Dimensions and Metrics

Dimensions

Dimensions are the attributes of data and holds metrics as its value. They are usually displayed in a text format. When there is no incoming data for a dimension, it is marked as (not set) in the report. Each dimension has a different condition to activate.

1. Attribution

▶ List

Campaign / Campaign ID, Default channel group, Medium, Source, Source / medium, Source platform

-> The dimension is populated with URL parameters either by sending optional parameters manually or using auto-tagging. (Reference: Traffic Source Dimension).

2. Demographic

▶ List

Age, Gender, Interests

-> Use 구글시그널 to activate.

3. Ecommerce

▶ List

Currency, Item affiliation, Item brand, Item category ~ Item category 5, Item ID, Item list ID, Item list name, Item list position, Item location ID, Item name, Item promotion creative name, Item promotion creative slot, Item promotion ID, Item promotion name, Item variant, Local item price, Order coupon, Shipping tier, Transaction ID

-> Activated by ecommerce data

4. Event

▶ List

Event name, Is conversion event

-> Activated automatically when events are coming in

5. Gaming

▶ List

Achievement ID, Character, Level, Virtual currency name

-> Activated when related events are coming in

6. General

▶ List

File extension, File name, Percen scrolled, Visible

-> Activated when related events are coming in with 'enhanced event tracking is on'

 

Group ID, Method, Seach term

-> Activated when a certain event is fired and has a related parameter. For example, Group ID is populated when 'join_group' event is fired and has a parameter 'group_id' with a value in it

 

Test data filter name

-> Activated when data field is set up in a test mode.

7. Geography

▶ List

City, City ID, Continent, Continent ID, Country, Country ID, Region, Region ID, Subcontinent, Subcontinent ID

-> Activated automatically

8. Link

▶ List

Link classes, Link domain, Link ID, Link text, Link URL, Outbound

-> Activated when linking events from a <a> tag is fired with 'enhanced event tracking is on'. For example, Link classes is populated with the class name when a fired anchor tag has a class.

9. Page / Screen

▶ List

Content group, Content ID, Content type, Page referer

-> Activated when content_group, content_id, content_type, page_referrer parameters come in.

 

Hostname, Landing page, Page location, Page path + query string, Page path and screen class

-> Activated automatically

 

Page title

-> Populated with the value of <title> tag automatically. To change this value, use 'page_title' parameter.

10. Platform / Device

▶ List

App store, App version, Browser, Browser version, Device, Device brand, Device category, Device model, Language, Language code, Mobile model, Operating system, Operating system with version, OS version, Platform, Screen resolution, Stream ID, Stream name

-> Activated automatically when related information exist.

11. Publisher

▶ List

Ad format, Ad source, Ad unit

-> Activated automatically when linked to Google Admob or Ad Manager

12. Time

▶ List

Date, Date + hour, Day, Hour, Month, Nth day, Nth hour, Nth month, Nth week, Nth year, Week, Year

-> Activated automatically

13. Traffic source

▶ List

First user campaign, First user campign ID, First user default channel group, First user manual ad content, First user manual term, First user medium, First user source, First user source / medium, First user source platform

-> This is populated with URL parameters either by sending optional parameters manually or using auto-tagging. (Reference: Traffic Source Dimension).

14. User

▶ List

Audience name, New / established, Signed in with user ID

-> Activated automatically

15. User lifetime

▶ List

First session date, First visit date, Last active date, Last audience name, Last platform

->  Activated automatically (But, 'Last audience name' is activated when an audience is created).

 

First purchase date, last purdchase date

->  Activated automatically when 'purchase' event comes in

16. Video

▶ List

Video provider, Video title, Video URL

->  Activated automatically when enhanced event is turned on

Metrics

This represents the value of each dimension in a number format. The list is as follows:

1. Advertising

▶ List

Google Ads clicks, Google Ads cost, Google Ads cost per click, Google Ads impressions, Google Ads video cost, Google Ads video views

-> Activated automatically when Google Ads and Google Analytics are linked

 

Not-Google clicks, Not-Google cost, Not-Google cost per click, Not-Google cost per conversion, Not-Google impression, Return on not-Google ad spend

-> Activated automatically cost is imported 

2. Ecommerce

Each event in ecommerce has items array. So there two scopes, event and item:

 

Event Scope

▶ List

Add to cart, Checkouts, Item-list- click events, Item-list view events, Item view events, Promotion clicks, Promotion views, Refunds

-> Activated automatically when each ecommerce event comes in

 

Purchase revenue

-> Activated automatically when 'purchase' event come in. This value is calculated by adding all the purchase value minus the value of the 'return' event

 

Queantity

-> Activated automatically when 'quentity' parameter comes in with ecommerce event

 

Shipping amount

-> Activated automatically when 'shipping' parameter comes in with the 'purchase' event purchase

 

Tax amount

-> Activated automatically when 'tax' parameter comes in with the 'purchase' event

 

Purchases, Transactions, Transactions per purchaser

-> Activated automatically when 'purchase' event comes in

 

Item Scope

▶ List

Ecommerce quantity, Item quantity

-> Activated when the 'quantity' parameter comes in with ecommerce event

 

Item revenue

-> Activated when 'quantity' and 'price' parameters come in

 

Item discount amount, Item refund, Items added to cart, Items checked out, Items clicked in list, Items clicked in promotion, Items viewed in list, Items viewed in promotion

-> Activated when the items array comes in with each ecommerce event

3. Event

▶ List

Conversions

-> Activated automaticaaly when conversions are set from events.

 

Event count, Event count per user, Evetns per session

-> Activated automatically

 

Event value

-> Activated automatically when 'value' parameter comes in

 

First opens, First visits

-> Activated automatically when related events fire

4. Page / Screen

▶ List

Entrances, Exits, Views, Views per user

-> Activated automatically

5. Predictive

▶ List

Churn probability, In-app purchase probability, Predicted revenue, Purchase probability

-> Need to configuration to activate

6. Publisher

▶ List

Ad exposure, Ad revenue, Ad unit exposure

-> Activated automatically when linked to Google Admob or Ad Manager

7. Revenue

▶ List

ARPPU, Average purchase revenue, Average purchase revenue per user, Total revenue

-> Activated when 'purchase revenue' comes in

 

ARPU, Average daily revenue, Max daily revenue, Min daily revenue

-> Activated when 'total revenue' comes in

8. Session

▶ List

Averate session duration, Bounce rate, Engaged sessions, Engaged sessions per user, Engagement rate, Session conversion rate, Sessions, Sessions per user, Views per session

-> Activated automatically

9. User

▶ List

1-day repeat purchasers, 2-7-day repeat purchasers, 30-day repeat purchasers, 31-90-day repeat purchasers, 7-day pay active users, 8-30-day repeat purchasers, 90-day paid active users, Average daily purchasers, First time purchasers, First-time purchaser conversion, First-time purchasers per new user, Max daily purchasers, Min daily purchasers

-> Activated when 'purchase' event comes in

 

Active users, Average engaement time, Average engagement time per session, DAU / MAU, DAU / WAU, New users, PMAU / DAU, PWAU / DAU, Returning users, Total purchasers, Total users, User conversion rate, User engagement, WAU / MAU

-> Activated automatically

10. User lifetime

▶ List

Lifetiem ad revenue

-> Activated when 'ad_impression' comes in

 

Lifetime engaged sessions, Lifetime engagement duration, Lifetime session duration, Lifetime sessions

-> Activated automatically

 

Lifetime transactions, LTV

-> Activated when 'purchase' event comes in

 

So far, we have explored dimensions and metrics. I hope this can be a reference.

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Referencse

https://support.google.com/analytics/answer/9143382#dimensions

[GA4] 애널리틱스 측정기준 및 측정항목 - 애널리틱스 고객센터

https://ga-dev-tools.google/ga4/dimensions-metrics-explorer/

GA4 Dimensions & Metrics Explorer